It doesn’t matter whether it is a buyer’s market or a seller’s market, advertising your home correctly is the only way to get the phones to ring and prospective buyers inspecting your property. In a seller’s market, effective advertising can add thousands to the sale price, and in a buyer’s market, it can help your home to sell faster. The more you are willing to put into the marketing of your home, the better the result will be.
Here are 7 top marketing tips to help your home stand-out from the rest, and many are very cost effective.
1. Effective photography
Make sure your photos are professional - or at the very least professional looking. That means ensuring your house is spotlessly clean, and clutter removed from benchtops, and personal photos removed, so buyers can imagine themselves living there. Ensure you include an image of the front of the house, with a clear sight to the front door. Take the pictures when the house looks sunniest, not shady.
When it comes to internal shots, ensure all the lights are on, and the blinds are open, creating a bright and sunny effect. Take pictures of each room, particularly wet areas like kitchen and bathroom. As these rooms are the most expensive to renovate, it is best to show them off in their best light. If you are taking your own pictures, avoid shooting mirrors, where you will be reflected in the final image.
Photograph features like swimming pools or fantastic views from the balcony.
2. Get Creative
If you are reasonably technical or budget allows, consider a virtual tour or drone footage of your property. The virtual tours make great video clips on property portals or YouTube. You may also like to use social media when advertising - there have been some fantastic Pinterest and Instagram campaigns. And the more creative or humorous the campaigns, the more likely people are to share them and do some of your advertising for you. Don’t forget to share any of your advertising on your private Facebook page also - local friends may know of someone looking to buy and share the link.
3. Eye-Catching Signage
buyMyplace includes signboards as part of their campaigns. If your budget stretches to a photographic signboard, use one. Prospective buyers driving by will often stop and look where there are some photos of the interior.
4. Well-written copy
Make sure you cover all the critical points for your advertising such as the number of bedrooms and bathrooms, but also highlight features of the local area, like proximity to schools or shopping centres. Make sure you spellcheck and grammar check your copy, as a poorly written advertisement makes you look a bit silly. If writing isn’t your strong point, ask the team at buyMyplace to help you. We have copywriters available to make your ad look very professional.
5. Old School Print
Even though we are a digital society these days, consider getting brochures printed that you can letterbox drop around your local area. These can be done quite cheaply, and are another efficient way to highlight your property to local people. If they aren’t in the market for a new home, they may have a friend who is.
6. Open For Inspection
Contrary to what agents might tell you, we find that buyers love interacting with sellers and asking questions directly. Aim to have a regular open for inspection, and if you have the times for others in the area, schedule yours at a time where it is logical for buyers to go from one house to the next - Don’t schedule at precisely the same time as other local properties. It also helps to let buyers know you are also available by appointment, if that is possible for you.
7. Use as many available online Property Portals as possible
Speak to our team about where you can advertise. We offer all the top portals like realestate.com.au and domain.com.au, but we also provide opportunities to advertisie on portals aimed at international buyers. If you live in a multi-cultural area, those sites may be a good idea to include in your marketing.